What would a new customer understand about your business?
Your website is often the first explanation someone receives. Find out whether it makes your offer, audience and value clear.
InkWell’s free review examines your public website from a prospective customer’s perspective, using evidence from the pages it reads.
Look at your website with fresh eyes
- Clarity: can a visitor understand what your business does?
- Audience: is it clear who you help?
- Value: do you explain the customer’s problem and the benefit you provide?
- Positioning: does the website give a reason to choose you?
- Proof: what evidence supports your claims?
- Next step: does the visitor know what to do next?
Connect it to your Help to Grow work
If you are on the programme, use the review to challenge your value proposition and prepare a discussion with your mentor.
If you have graduated, use it to check whether your public message reflects the direction in your Growth Action Plan.
What the review can tell you
It can show what your public pages communicate and identify places where the message is unclear or unsupported.
It cannot tell you what every customer thinks or prove whether your business strategy is commercially right. Combine its findings with customer conversations and your own evidence.
What happens after the review?
The review gives you a first look at InkWell. If you want to take the work further, InkWell helps you develop your business strategy and use it to create consistent content.
You decide what is right for your business. InkWell helps you organise your thinking and use it when you write.