01 · Customer understanding
Why should the right customer choose you?
Be clear about who you help, what they need and why they should choose you. Then ask a customer whether your message makes sense.
Read the value-proposition guide →For small businesses and growth communities
A clearer plan.
A useful next step.
Practical guides, worked examples and editable worksheets to help you understand customers, choose priorities and put your growth plan into action.
Use these resources independently, with a mentor or alongside your business support programme.
Looking for an accelerator or business support? Start here →
A plan built around your business
What should you do next?
From your first idea to a team of 100 or more: answer a few simple questions for relevant support, practical tools and a personalised action plan.
Build my free growth planAbout 3 minutes. See your first action immediately, then request your full PDF.
Useful guidance. Something you can apply.
02 · Strategic choices
What should you do with your SWOT?
Check the evidence, make a choice and agree who will take the next step.
Read the SWOT-to-action guide →Continue with InkWell
Develop your thinking into strategy and communication.
InkWell guides business leaders through business models, value propositions and competitor analysis, then helps translate strategy into content.
Request an InkWell demoSupporting a cohort or advising businesses?
Find resources and session guidance for participants and explore InkWell for your programme.
For programme teams →