Value proposition guide
Explain why the right customer should choose you.
Read the guide →Independent resource pathway
Barclays Eagle Labs: put ideas into action.
Clarify your business model, customer value and positioning.
Use your programme’s own materials as its reference. This original NIAXO collection supports preparation, application and review.
Business Model Canvas guide
Understand how your business creates and delivers value.
Read the guide →Competitor analysis template
Compare the alternatives your customer can choose.
Read the guide →Connect your growth direction to the message customers see
Explain your offer clearly, back up your claims and give customers a useful next step.
Read the guide →Bring a decision to your next discussion.
Complete a first draft, mark assumptions and agree the next action, owner and review date with your mentor or team.
Visit the community’s own website →Continue with InkWell
Develop your thinking into strategy and communication.
InkWell guides business leaders through business models, value propositions and competitor analysis, then helps translate strategy into content.
Request an InkWell demoThis is an independent NIAXO resource collection. Naming a programme does not imply endorsement, affiliation or an existing partnership.