Growth Plan Kit

A useful start. Room to develop.

Bring evidence to your next business decision.

Use a short starter to frame one question. Develop the fuller strategy and content in InkWell.

Strategy starter

Prepare for the Value Proposition Canvas (VPC)

Choose one real customer situation and gather the words that customer used. Decide what you still need to ask before describing your offer.

Your first 15 minutes

  1. Choose one current business decision.
  2. Record one fact and where it came from.
  3. Write the question that would most improve that decision.

These original NIAXO preparation notes give you a starting point. Continue in InkWell to develop the wider business thinking, review assumptions and create working drafts.

Framework source: Value Proposition Canvas by Strategyzer.com and Strategyzer AG. Use the official tool for the full canvas. No affiliation or endorsement is implied.

Continue with InkWell

Strategy starter

Prepare for the Business Model Canvas (BMC)

Write down who pays, what you deliver and one assumption about the cost of delivering it. Mark estimates clearly and decide what to check next.

Your first 15 minutes

  1. Choose one current business decision.
  2. Record one fact and where it came from.
  3. Write the question that would most improve that decision.

These original NIAXO preparation notes give you a starting point. Continue in InkWell to develop the wider business thinking, review assumptions and create working drafts.

Framework source: Business Model Canvas by Strategyzer.com. Use the official tool for the full canvas. No affiliation or endorsement is implied.

Continue with InkWell

Customer evidence register

Separate what customers said from what the team assumes.

  1. Record one recent customer observation and its source.
  2. Which assumption does it support or challenge?
  3. What evidence would change your decision?

Start with one note or observation. Bring the result into your next InkWell working session or adviser conversation.

Small experiment brief

Test the riskiest assumption before committing more resources.

  1. What decision will this experiment inform?
  2. What result would cause you to stop or change?
  3. Who will collect the evidence, and by when?

Start with one note or observation. Bring the result into your next InkWell working session or adviser conversation.

Cash and funding readiness checklist

Connect a funding request to a clear milestone and reliable figures.

  1. Which milestone requires funding, and why now?
  2. What actual costs and income support your estimate?
  3. What needs checking with your finance adviser?

Start with one note or observation. Bring the result into your next InkWell working session or adviser conversation.

Decision and ownership brief

Make one cross-team decision clear before adding more activity.

  1. What is the decision and who is accountable?
  2. Who contributes evidence and who has authority to decide?
  3. What work will you defer, and when will you review progress?

Start with one note or observation. Bring the result into your next InkWell working session or adviser conversation.

Accelerate the next step with InkWell.

Build on your preparation with guided strategy and content workflows. If you have a public website, the free review gives you an outside perspective on how your message comes across.

Explore InkWell and the free website review