Make the learning useful to your business.
A good idea from the programme is worth trying in your own business. These guides help you decide what to do next and what to discuss with your mentor or team.
A simple routine after each topic
1. Capture what matters
Write down one idea that changes how you see your business. Avoid trying to reproduce the whole session.
2. Test it against reality
What evidence supports the idea? What would you need to find out before acting on it?
3. Make a choice
Decide what the insight means for your customers, positioning, team or growth priorities.
4. Take it into your plan
Record the next action, an owner and a review date. Bring unanswered questions to your mentor or peer discussion.
Choose your next piece of work
- Customer understanding: write a value proposition around a specific customer and problem.
- Strategic choices: turn SWOT observations into decisions and tests.
- Public messaging: check whether your website communicates the business you intend to build.
- Implementation: break one growth objective into practical milestones.
Bring better questions to your next mentoring session
- What assumption in my plan has the weakest evidence?
- Which customer group should we focus on first?
- What will we stop doing to make room for this priority?
- How will we know whether the next action worked?
- Does our public message reflect our intended direction?
Your customer sees your website, not your workshop notes.
You may be refining your positioning during the programme. Your website could still tell an older story.
Use InkWell’s free customer-perspective review to examine the gap between what you intend and what a visitor can actually see.